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Great Ideas From Imaging USA

February 10, 2016


Imaging USA 2016 was a wonderful educational experience as always. But add in meeting new friends and renewing old aquaintances and you've got a great event! Above is a shot of many of the Colorado attendees the night before the convention began --with a few interlopers from other states that joined us!


Here are a few of the take-a-ways from IUSA this year from our local Colorado Guild members.


Using “Difference Blending Mode” to replace faces in group portrait or remove “different” elements from same image.

Open your two or more images of same portrait shot in Ps as layers.  Now change your Blending Mode (the bar next to opacity that usually says “Normal”) to Difference.  It will change the areas of the images that overlap perfectly to black.  You can adjust the position of the layer that you want to swap closed eyes or turned head with so the outline of the face lines up.  Then add a layer mask and paint with white or black to hide or reveal the layer with the portion of the usable face.  Give it a try, you will see the usefulness…… Jesse McLaughlin


My take-a-way was from a few different classes so I’ll compress them down for you.

I was inspired this year to become better at what I do after talking to several key people at Imaging this year. Also understanding

the fine art of posing a family takes years of skill and experience to make it feel and look natural. Using hand placement, hip shifts, head tips, laughter and a little luck to make timeless images of families.

Fashion lighting-using a soft box as your background for a high key headshots…….Jonathan Betz


You are the only person holding you back!

Surround yourself with good people and good things will happen. 

Define your style 

Our trade IS INVALUABLE show people why………Lea Flores


I think my top takeaway was to take the time to explain to my clients during consultation about how that “candid” photo actually come together. It’s not by chance that it was taken in perfect light with faltering posing and how the emotion is added at the end. I think sometimes they appreciate the look of some of my candid work, but might not understand (until they are in it) that it’s actually carefully conducted………Emily Brumley


I realized again how important "improving my attitude is and how fortunate we are to be professional photographers"...

when we attend the National Professional Photographers convention we come face to face with reality,

both personal, professional, current reality and our future possibilities...

everyone I saw or came in contact with was friendly, positive, hopeful, desiring to learn and to improve...

where else could we experience this...we are in a fantastic profession...count our blessings every day!...........Lee Bernhard


#1 take away—“Don’t Limit Your Client”………..Tara Patty


The Judges Refresher meeting was really good but

The biggest takeaway or thing I liked a lot was from Tim Walden's presentation.  He had a lot of great quotes in the presentation but the one I liked best was "Beautifully executed imagery allows the art to rise to the top and share the artist's heart."  Expounding on this, Tim's point was to get the photography technical points right (no chroma noise, halos, has to be sharp or appropriate selective focus, etc) so that these problems don't filter the art of the image.  So applicable to landscape even though he was talking family portraiture………Doug Bennett


I think my number 1 take away from Imaging USA was that it's important to set yourself above the competition as a photography business. Whether that be by labeling yourself as a fine artist, selling museum quality framed prints on fine art paper or creating a portrait session experience; that gap makes you unique and will bring the clients who value that quality in their professional photographer…….Becky Callahan




Help educate to clients the contrast in definitions of digital vs art


Digital dig·it·al ˈ /adjective

(of signals or data) expressed as series of the digits 0 and 1, typically represented by values of a physical quantity such as voltage or magnetic polarization.


the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.

What would you rather provide to your clients with art or digital?.....Lindsay Betz


We hope this will inspire you fence sitters to jump off and join us next year! The 2017 Imaging will be in beautiful San Antonio January 8-10, 2017. Come join us!




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