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Is it Time to Change Your Packages

December 3, 2016

Kenneth Cole said something interesting in Forbes this month.

He learned quickly after starting a footwear company that his job isn’t just to “create great-looking shoes.” He had to find out what people wanted to wear, then give it to them – just in his own way.

This mental shift is elegantly simple – but hard.  Especially if we’re selling the result of an art or craft – we want to focus our attention on getting better at the craft – create better-looking shoes, if you will.

 

Read the full blog post HERE

 

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