Kenneth Cole said something interesting in Forbes this month.
He learned quickly after starting a footwear company that his job isn’t just to “create great-looking shoes.” He had to find out what people wanted to wear, then give it to them – just in his own way.
This mental shift is elegantly simple – but hard. Especially if we’re selling the result of an art or craft – we want to focus our attention on getting better at the craft – create better-looking shoes, if you will.
Read the full blog post HERE