Join us for a course on the who, what, where, why, & how of IPS to include how to calculate your costs of doing business, pricing for a profit, a look into what products are available for both modern & classic offerings, and client communications for a solid sale! Learn first hand how Shannon & Jessica not only started making more money per client but also revitalized their business models with IPS - in person sales. Every genre and every skill level can benefit from selling products & individual digital images! Your clients will be impressed and you will not be over working for every session.

The second half of the day Jon & Lindsay Betz of Jonathan Betz Photography will show you how to ensure profitability principles are in action for your photography business and how to intentionally use that profitability for sustainable business health and confident compensation for YOU. Over the years of mentoring and teaching solid financial practices to professional photographers, they hear time and again the need for photographers to understand a system to pay themselves with confidence. They will cover profitable pricing principles, money management in your business, and teach two different systems for allocating money to retained earnings (business sustainability) and compensation.

Shannon Squires-Toews is a nationally recognized award winning photographer.  She is a two time Professional Photographers of America 1st place recipient of the Grand Imaging Award in Children Portraits. In 2021 in addition to her 1st place in Children’s portraits she also won the prestigious over all 1st place trophy among over 5000 images entered.  Shannon has been featured on the cover Professional Photographers Magazine on multiple occasions and holds a Master Photographer degree through Professional Photographers of America, and also has an Associates in Applied Arts Degree for Commercial Photography form the Art Institute of Seattle.

Jessica Vallia is an award winning family Photographer & album designer. She has been voted Colorado Spring’s Best Portrait Photographer for 2018, Shoot & Share 6th place Maternity 2018, Silver Medal recipient for IPC 2019 and a top 10 finalist in Album Design for IPC 2019.  Jessica is a current member of Professional Photographers of Colorado, Professional Photographers of America, and The Professional Photographers Guild of Colorado Springs.

Jonathan Betz, M.Photog.CPP and Lindsay Betz, Cr.Photog. have been married for 16 years and in business together since 2006. Based in Colorado Springs, Colorado, they specialize in family and high school senior portraiture with an emphasis in outdoor portrait art. Within their full-time studio roles, Jonathan serves as lead visionary and portrait artist; Lindsay serves as chief implementer, client guide for consultations and sales appointments, and studio manager. When not serving clients, they love to explore the outdoors and travel. Faith and family are at the center of life.